Facebook's frictionless sharing mistake


It has been a year since Facebook opened the gates for developers to create Open Graph applications with custom verbs and a new way for users to share their app activity through Timeline, Ticker and News Feed.

Since then, thousands of apps have integrated Open Graph and many have experienced significant growth in users and engagement. But hundreds of thousands of other apps don’t incorporate Open Graph, either because developers don’t know what is possible with it or because they doubt its value.

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