Facebook's Deal With Omniture Could Lure More Big Companies to Its Performance Ads
Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Although a range of companies provide analytics services for Facebook Pages and applications, and a handful offer automated purchasing of Facebook’s performance advertisement inventory, Facebook is now officially partnering with a big player in both areas: Omniture.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in