Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Its test began in the U.S. earlier this year and is expanding into Europe

Tests in the U.S. resulted in greater interaction between creators and public figures and their audiences Facebook

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.