Facebook wants Open Graph language to 'feel natural,' represent actual behavior


Facebook’s Chris Maliwat advised marketers and developers to build Open Graph apps that help people share “authentic” stories using “natural language.”

Speaking at the Extole Social Advocacy Summit last week, Maliwat, who leads strategic partner development among the commerce vertical, explained that with Open Graph, marketers and developers can take the actions that people do on and offline and make them “structured and sponsorable.”

This is core to the growth of the Facebook platform. Ultimately, Facebook wants every person, place and thing to be represented on its graph, and it wants those objects to be connected the same way they are in the physical world.

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