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Ahead of the holiday season, Facebook is testing a different kind of product ad that lets retailers showcase more than one item within the news feed.
The two-click process seems to be focused on both brand awareness and direct response. The ads pair a main image or video along with related product images underneath and, if clicked, then bring up a second page with more products. If clicked again, the ad leads to the retailer's website where a consumer can actually buy the product.