Facebook Unwraps Gifts Product

Could lead to larger e-commerce play

Remember when giving someone a gift on Facebook was like sending them a really intricate emoticon? Yeah, people stopped doing that, and so did Facebook. But now the social network is hoping people will start sending each other actual gifts. Facebook today announced Facebook Gifts, which allows users to send legit presents like a Starbucks gift card or Magnolia Bakery cupcakes to their friends.