Facebook Touts Its Advertising Effectiveness All the Time—Until Russia Started Buying Ads

It's a new kind of case study for the platforms

Top attorneys for Facebook, Twitter and Google testified in front of a Senate Judiciary Committee subcommittee on Tuesday afternoon. Getty Images

After financial markets close this afternoon, Facebook will likely crush earnings expectations for yet another straight quarter. Once the numbers are made public, CEO Mark Zuckerberg and COO Sheryl Sandberg will tell investors how impressive its advertising business has been, with its “people-based” approach to targeting users based on interests and actions both online and in real life.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.