Facebook Took Steps to Improve the Quality of Comments People See on Public Posts

The change impacts pages and people with large follower counts

Facebook revealed changes to the way it ranks comments in public posts.

Product manager Justine Shen said in a Newsroom post that comments on public posts will now appear more prominently when those comments have interactions from the page or person who originally posted them, and when they are from friends of the person who posted them.

Shen explained that Facebook ranks comments on public posts from pages and users with large follower totals because those posts tend to spur many comments, and it wants people to see the most relevant and highest-quality comments.

Signals used in those rankings include:

  • Integrity: Comments that violate Facebook’s community standards are removed, with Shen saying the social network wants people to see safe and authentic comments.


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