Facebook to charge businesses for ‘Offers’ posts


Facebook today announced it will begin charging page owners at least $5 per Offers post, with the option to pay more to promote the post and reach a bigger audience.

Previously, page owners could create offers for free, just like making any other post. Companies, however, could pay to boost the unit into a page post ad, Sponsored Story or Promoted Post. Now that ad spend is mandatory. Businesses will still be able to run Offers for a minimal budget, but ads must be created in order for people to see Offers in their feeds.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in