Facebook Testing New Direct Response Home Page Ad Unit
While Facebook has created a variety of home page “engagement ad” units for big brands, Facebook is now testing a new kind of home page ad unit that doesn’t drive users to a brand’s Facebook Page, but rather prompts users to complete a direct response form.
The new format, which is currently being tested with an ad for free chicken biscuit samples from Chick-fil-A, is the most integrated leadgen-style home page ad unit we’ve seen Facebook launch.
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