Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Facebook is throwing its hat in the upfront ring, not with a big, glitzy presentation of premium content but with what it’s calling Facebook Showcase.
Erik Geisler, the social network’s head of U.S. agency sales, said at a press event that Showcase transforms ad buying from a quarter-by-quarter opportunity to a way to purchase an entire season in advance.
It’s a new way of doing things for Facebook, but it jibes with common practice for broadcast and cable television networks.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in