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Experian Hitwise released statistics yesterday indicating that “Facebook” was the most frequently searched term for the second year in a row, besting YouTube, Craigslist, and MySpace. Among the top ten searched terms, four were variations of Facebook, including “Facebook login” showing that users frequently search rather than entering the site’s URL or clicking a bookmark when they want to browse the site.
The rankings of the top searched musicians closely mirror our PageData charts of the most popular Pages, showing that Like count may be an accurate measurement of public interest.