Facebook rolls out 'promote' button to more U.S. pages, provides details on how it works

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Facebook is rolling out its new “promote” button for pages with more than 400 fans in the U.S., according to the Facebook Marketing page.

The social network began testing the feature last month to make it easier for pages to increase the reach of their posts without going through the ad dashboard. Although the promote button simplifies the process, some page owners will resent the idea of having to pay for distribution to fans they’ve already acquired.

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