Facebook Rolled Out Dynamic Ads for Lead Generation for Auto Dealers

Vehicle catalogs are combined with information from potential car buyers’ forms

Leads can be send directly to CRM systems so local sales reps can follow up gilaxia/iStock

Facebook looked to jump-start the automotive industry last November when it introduced dynamic ads and lead ads for auto, and Wednesday, the social network combined the two.

In a Facebook Business post, the social network announced the availability of dynamic ads for lead generation, which enable auto dealers to combine their vehicle catalogs with lead-generation forms to be filled out by potential car buyers.

Once the forms are filled out, leads can be send directly to customer-relationship-management systems so that local sales representatives can follow up on them.

Facebook wrote, “Dynamic ads for lead generation help businesses connect with potential customers with more relevant ad content and more personalized shopping journeys. Dealers can use dynamic ads for lead generation to create locally relevant ads. By highlighting inventory in stock and enabling people to sign up for a test drive directly on the form, you can improve the quality of your leads by bringing shoppers who are interested in your local offerings closer to a sale.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.