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Those Facebook autoplay video ads—well, call them Premium Video Ads. That’s what the social network just announced it would label the long-anticipated marketing tool that delivers video right into users’ feeds and starts playing 15-second clips automatically.
The spots will start consistently rolling into view during late April, a Facebook rep told Adweek, adding that the digital giant "wanted to create a captive, but not interruptive experience."
To the rep's point, Facebook is testing every video before approving them more widely.