Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Those Facebook autoplay video ads—well, call them Premium Video Ads. That’s what the social network just announced it would label the long-anticipated marketing tool that delivers video right into users’ feeds and starts playing 15-second clips automatically.
The spots will start consistently rolling into view during late April, a Facebook rep told Adweek, adding that the digital giant "wanted to create a captive, but not interruptive experience."
To the rep's point, Facebook is testing every video before approving them more widely.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in