Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Facebook today issued a response to a recent article by a New York Times writer who claimed that the lower amount of engagement he’s seeing on personal posts is the result of the social network suppressing organic content in order to earn more revenue from Promoted Posts.
Facebook says the writer’s claims are false and that the article is based on limited anecdotal evidence that is not representative of the platform as a whole. The company noted that overall, engagement has improved for most people who have turned on the Follow feature, which allows Facebook users to have public followers like on Twitter.