Facebook partnership with Datalogix helps measure offline impact of online ads

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Facebook has been working with Datalogix, which connects digital media and offline purchasing data, to help advertisers understand how their spends on Facebook affect in-store sales, the Financial Times reports. After measuring 45 campaigns over the past year, the companies found that in 70 percent of cases, every $1 spent on Facebook led to an additional $3 in sales.

Datalogix says it has purchasing data from about 70 million American households based on loyalty cards and programs at more than 1,000 retailers.

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