Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Branded content had only been available to verified pages and profiles


Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word “paid”; and cleaning up its policy and enforcement guidelines.

The social network began allowing verified pages to publish branded content last April, extending that ability to verified profiles last October.

Facebook also added branded content options to its Instant Articles last June.

Starting Thursday on iOS and the web (Android to follow “in the coming weeks”), non-verified pages can submit applications for access to the branded content tool, and Facebook will also begin rolling out the tool to non-verified pages that it predicts are most likely to use it.

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