Facebook Outage Causes ‘Absolute Mess’ for Some Media Buyers

Agencies said they were left in the dark

Facebook blamed 'server configuration change,' and it cost some advertisers. Getty Images

A massive outage affecting Facebook, Instagram and WhatsApp on Wednesday and Thursday meant users of the platforms found themselves suddenly untethered from the endless and addictive social media scroll, unable to check their news feeds, send messages or upload new content for up to 24 hours. For some advertisers, the outage, which Facebook blamed on a “server configuration change,” wasn’t simply confusing; it cost them—big.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.