Facebook Outage Causes 'Absolute Mess' for Some Media Buyers

Agencies said they were left in the dark

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A massive outage affecting Facebook, Instagram and WhatsApp on Wednesday and Thursday meant users of the platforms found themselves suddenly untethered from the endless and addictive social media scroll, unable to check their news feeds, send messages or upload new content for up to 24 hours. For some advertisers, the outage, which Facebook blamed on a “server configuration change,” wasn’t simply confusing; it cost them—big.

David Herrmann, the co-founder and director of advertising at the agency Social Outlier, said his company “experienced probably our worst day that we had all year” because of the outage.



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