Facebook Drops From 2nd To 5th Most Popular Online Video Site

comScore has released their August 2012 U.S. Online Video Rankings, revealing that online video content has reached an all-time high, with over 188 million unique viewers in the United States. But it looks like people aren’t getting their online video fixes in the same places that they used to. Back in July, Facebook was second only to Google Sites (aka YouTube) in terms of total unique viewers. In August, Facebook dropped to the fifth spot, below Google, Yahoo!, Microsoft and VEVO.

comScore has released their August 2012 U.S. Online Video Rankings, revealing that online video content has reached an all-time high, with over 188 million unique viewers in the United States.  But it looks like people aren’t getting their online video fixes in the same places that they used to.  Back in July, Facebook was second only to Google Sites (aka YouTube) in terms of total unique viewers.  In August, Facebook dropped to the fifth spot, below Google, Yahoo!, Microsoft and VEVO.

Facebook dropped from 53 million total unique viewers in July to 47 million in August, and from 327 million total videos watched in July to 261 million in August.  While YouTube also saw a decrease in viewership, dropping from 156 million uniques in July to 150 million in August, Google Sites still had the highest average engagement.