Facebook NPE Team Will Pull the Plug on Hobbi, Lasso July 10

The experimental apps were clones of Pinterest, TikTok, respectively

Hobbi debuted for iOS in February Facebook NPE Team

Pinterest and TikTok can rest a little easier, as the Facebook NPE Team revealed last week that it will shut down its experimental applications that were inspired by the two platforms—Hobbi and Lasso, respectively—July 10.

Facebook confirmed the shuttering of the two apps, saying that they were experimental in nature, and admitting that they didn’t catch on with users.

Hobbi debuted for iOS in February, and its description on the iTunes App Store read, “Capture and organize your creative process: Save photos of the projects you’re working on and the activities you love to do. Whether it’s cooking, baking, DIY (do it yourself), arts and crafts, fitness or home décor. Celebrate the journey: Organize your photos into visual collections and see the progress you’re making over time. You might just surprise yourself with how much you have done. Share your highlights: Don’t just keep your accomplishments to yourself. Create highlight videos and share with friends and family.”

And Lasso pre-dated the official formation of the Facebook NPE Team—the NPE stands for New Product Experimentation—last July, debuting for Android and iOS in November 2018. Product manager Bowen Pan said at the time that the app enabled its users to create and share short videos, with access to a music library that contains tracks “from pop hits to vintage classics,” as well as an in-app camera with video-editing tools, effects and text-on-video tools.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.