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In May 2012, when Facebook had its initial public offering, it was making no ad money from mobile at all. What a difference half a decade makes.
According to the company’s latest earnings released today, mobile advertising accounted for 84 percent of its 2016 fourth-quarter revenue—up from 80 percent during the same period the previous year.
Facebook’s total advertising revenue in the fourth quarter of 2016 grew to $8.63 billion, a 53 percent increase over the same period a year earlier, beating analysts’ expectations.