Facebook No Longer Blocking Comments for (Most) Pharmaceutical Pages


In a move that makes sense when you look at it big-picture — which Facebook does — the company has decided that Page owners can no longer apply to have commenting removed from Pages. It used to allow some Page owners, notably pharmaceutical and financial firms, to do so in order to more easily avoid regulatory issues. It’s not completely clear why the change is happening now.

Facebook sent out an email to select pharmaceutical Page owners last week, that first highlighted that Pages are intended to be a place for “authentic, engaging, two-way dialog,” before explaining the changes.

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