Facebook Pledged Its Allegiance to the Night King Prior to Game of Thrones’ Season Finale

The social network introduced a new augmented reality effect for Facebook Camera

Kristofer Hivju becomes the Night King Facebook

Just in time for the season-seven finale of Game of Thrones, Facebook users can turn themselves into the Night King.

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@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.