Facebook Ranks As Top U.S. Social Network Based On Time Spent On Site

According to new data published by Nielsen Online yesterday, Facebook is currently the largest social networking site in the United States based on the amount of time spent online. Over the past year, the time spent on Facebook has increased 700 percent in contrast to MySpace, Facebook’s largest competitor, where total time spent has decreased 31 percent. Not surprisingly, Twitter managed to post impressive growth of 3,712 percent.

Twitter still represents a serious threat to Facebook but the company (Facebook) continues to post impressive growth statistics despite the presence of significant competitors. Yesterday there was also a bit of a debate over Facebook’s video service versus MySpace’s video service which currently holds the title for most streams over the past year. Some were arguing that total number of plays is not an accurate measurement since Facebook’s video service is used for sharing personal videos, not general media.