Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
The newest tweak to Facebook’s News Feed algorithm, revealed Tuesday, strives for timeliness and accuracy.
The social network announced in a Newsroom post that it will incorporate new signals to better identify and rank authentic content—another shot at fake news—as well as a new way to predict and rank when posts might be more relevant to users.
These changes come just five days after the algorithm was adjusted to give more weight to what percentage of a video is being watched by users.
Research scientists Akos Lada and James Li and engineering manager Shilin Ding described Facebook’s efforts to identify authentic content for News Feed:
With this update, we’re adding new universal signals to determine whether a post might be authentic.