Facebook Moving Toward an Ad Network? Sure Seems Like It

Company's recent policy changes stir speculation

Last Friday Facebook announced it was making changes to its data use policy. The company has posted a document online that lays out the full gamut of additions and deletions it will be making, but one change making headlines is that Facebook will be able to show ads on other sites with or without social context, such as whether a user’s friends have liked a brand or the ad.

Currently the company's policy states that Facebook would only serve ads on external sites with social context, so removing that context as a requirement would theoretically allow Facebook to target ads anywhere on the Web using its users' Facebook profile data, such as likes or other interests to target ads.



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