Will Facebook Messenger’s Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for messaging platforms like Kik and Skype. Now, with 900 million people around the world using Facebook Messenger, will the social network with a reach broader than any other be able to bring bots into the mainstream?

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.