Facebook Marketing and Hotels: A Guide

With more than 2 billion users on Facebook, how can hotel marketers afford not to be on Facebook? That’s the question Mary Smith, digital marketing representative at Ard Na Sidhe in Ireland, asked and answered on Tuesday.
“Facebook marketing is or should be an integral part of any hotel marketing campaign,” she said in an email to Target Marketing.
That’s why she and her team created an infographic about the subject. “Facebook Marketing for Hotels” is a guide for hotel marketers just learning to traverse the social media site.

Step 1: Invest in Content Marketing

Promoted content and ads will help hotel marketers reach a wider audience; like the 25- to 34-year-olds, especially men, who are influenced by Facebook for their vacation plans.

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