Facebook Marketing: College Prowler Caught Using Fake Accounts and Facebook Groups to Build List

In what could be remembered as one of the larger exposés of aggressive viral marketing tactics on Facebook to date, a recruiter in the Butler University admissions department has unearthed evidence that college guide book publisher College Prowler has been using Facebook Groups, fake Facebook accounts, and savvy understanding of some behavioral dynamics inside Facebook to essentially build a mailing list for the entire incoming college class of 2013.