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Facebook has acquired the mobile gifting and commerce service Karma, according to a blog post on Karma’s website. This is the social network’s fifth mobile-related acquisition in 2012 after Lightbox, Tagtile, Glancee and Instagram.
Launched just months ago in December, Karma positions itself as a user-friendly way for consumers to pick out and pay for gifts culled from a curated catalogue of items. The service hasn’t been a breakout hit; Karma’s Google Play listing shows the app has been downloaded between 10,000 and 50,000 times and it is not currently featured in any of our iOS app leaderboards on AppData.