Facebook Makes Badoo Change Its Viral Mechanics, Leading to a 75% Drop in DAU


Developers don’t have to explicitly violate Facebook’s policy to feel the wrath of the site’s enforcement team, as we’re reminded in a dramatic case today.

Last month we covered how social quiz app Badoo had gained 2 million daily active users in a few weeks using aggressive viral tactics such as placing roadblock in the user experience for users who weren’t sharing their quiz answers to the walls of friends. Then suddenly, the app lost 75% of its DAU.

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