Facebook Is Letting Marketers Link Canvas Ads and Include 360-Degree Video

Brazilian bank Itau is testing the feature

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Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the feature. 

The 360-degree ads will be rolling out widely today.

Also, the social network is letting Canvas advertisers link to other Canvas ads. The idea is to create a multi-page experience that tells a more in-depth and engaging brand narrative. It's supposed to work as if it's a digital storybook.

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