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Facebook is opening up its games ecosystem even further, the company announced Tuesday. Facebook launched a new discovery system so newer and smaller game developers can gain exposure.
Through Facebook Mobile Games Publishing, a pilot program which will help developers grow on mobile, Facebook will help small and medium-sized developers by promoting their games across the company’s mobile apps. By having a more open games ecosystem (which was previously dominated by Zynga), Facebook has found an enhanced revenue stream, as payments from game developers has grown steadily.
Facebook Software Engineer Victor Medeiros announced the news in a blog post:
With more than 800 million monthly users of our mobile apps and more than 260 million people playing games on Facebook, we are using our unique reach and targeting capabilities to help games in our program find and engage a valuable audience of the right users.