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Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video unit that will direct consumers to fill out contact forms.
The company has been ramping up its lead-gen game for the past year. For instance, in October, it announced tools to make it easier for niche marketers to capture consumers' information via forms on mobile devices.
The Menlo Park, Calif.-based