Facebook Just Bolstered Its Retail-Focused Dynamic Ads With Video and Merchandising Overlays

Social platform is taking early aim at holiday marketers

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Holiday retailers typically buy their media in August, yet Facebook held a press junket at the Gramercy Park Hotel in New York this morning—a week before the Fourth of July—to get the word out about a handful of new, merchant-focused advertising features. Anything to get a yuletide head start on rival Google while angling for bigger ad budgets.

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