Facebook Just Bolstered Its Retail-Focused Dynamic Ads With Video and Merchandising Overlays

Social platform is taking early aim at holiday marketers

Come fall, Facebook wants to capture the attention of on-the-go consumers with retail video ads. Facebook

Holiday retailers typically buy their media in August, yet Facebook held a press junket at the Gramercy Park Hotel in New York this morning—a week before the Fourth of July—to get the word out about a handful of new, merchant-focused advertising features. Anything to get a yuletide head start on rival Google while angling for bigger ad budgets.

@Chris_Heine Christopher Heine is a New York-based editor and writer.