Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Atlas gets point-of-sale insights and other updates


Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. 

The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it alongside their ad campaigns. It's a move likely to appeal to brick-and-mortar retailers and packaged-goods brands. 

The measurement-oriented product will, in theory, let advertisers know more clearly if their Facebook Atlas campaigns—which encompass ads via numerous publishers and websites—are driving offline sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in