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While TikTok is establishing itself—it counts 43.7 million monthly unique users in the U.S., according to Comscore, and introduced a self-serve ad platform in July—it faces a potential regulatory nightmare.
Already booted from its top market in India over concerns of user privacy and data sharing with the Chinese government, TikTok parent company ByteDance has drawn similar scrutiny from President Donald Trump’s administration, which initially pushed back on Microsoft’s acquisition of TikTok, stating that the app could not keep doing business in the U.S.
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