Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This Time

All this comes as the app faces regulatory battles

While TikTok is establishing itself—it counts 43.7 million monthly unique users in the U.S., according to Comscore, and introduced a self-serve ad platform in July—it faces a potential regulatory nightmare.

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This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.