Facebook Is Taking Steps to Safeguard Canada’s Oct. 21 Federal Election

Political advertising rules that were implemented elsewhere are now in effect

Facebook is bringing its political advertising tools and rules to Canada in advance of that country’s federal election Oct. 21.

Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads, similar to rules the social network already implemented in Australia, the European Union, the U.K. and the U.S.

Advertisers can fill in the “Paid for by” disclaimed with themselves, pages they run or other organizations, and should they choose the latter, they will be required to provide additional information, such as phone number, email and website.

The authorization process is also required for ads related to civil and social rights, the economy, environmental politics, health, immigration, political values and governance, as Facebook said those issues were identified by local experts as topics that could influence elections.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in