Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale

Opens up its Audience Network and partners with 6 ad-tech players

Facebook is opening up its Audience Network to mobile web publishers. Getty Images

While Facebook has been testing header bidding with a small number of publishers, it’s finally ready to roll out a broader plan.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.