Facebook Is an Increasingly Important Part of Elections Around the World

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The words “social media” seem to have been on the lips of everyone discussing Democrat Martha Coakley’s loss to Republican Scott Brown for the senate seat in traditionally left-leaning Massachusetts. Although social media alone doesn’t win elections, platforms like Facebook have increasingly become an integral part of getting out the word about candidates around the world, and while Facebook fans may not translate directly to votes, there does seem to be at least some correlation.

Brown got twice the number of searches as Coakley in Massachusetts and nearly three times more across the country, AdAge reported



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