Facebook Insights To Take On Google Analytics


While we’ve previously written about Facebook’s need to provide a more reliable insights tool, the company’s latest JavaScript libraries suggest that the company is preparing to roll out Insights beyond Facebook. This is most likely part of the company’s Open Graph API product that will be discussed at the upcoming f8 conference in San Francisco.

Currently, the updated implementation of Insights is not completely detailed, however using a basic API call, developers will be able to track various types of events:

FB.Insights.impression(
{
api_key: 'YOUR_API_KEY',
lid: 'EVENT_TYPE'
} );

While we are not sure whether or not the types of events will come from a preset list of values, this basic form of tracking appears to be similar to services like Mixpanel which let you track any type of event within your application.

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