Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps

Will it affect marketers' willingness to invest in proprietary applications?

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Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home," which was ceremoniously unveiled today with launch partners HTC and AT&T at a press conference at the digital giant's headquarters in Menlo Park, Calif.

The new downloadable system lets Android users customize their home screens with multiple Flipbook-like capabilities—dubbed "cover feeds" by Facebook. It also allows people to more easily digitally chat with friends while performing other tasks on a phone such as reading online articles.

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