Facebook Gives Retailers New Tool to Gauge Sales

Expands Custom Audiences to help close the loop

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Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to measure the effectiveness of advertising on the social network by tracking when users who viewed a sponsored post actually made a purchase in the real world.

It’s an attribution tactic that all the biggest Internet marketing platforms are looking to develop. Companies like Facebook want to show advertisers exactly how they impact the bottom line.

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