Facebook Gifts Gets Competition From Amazon
E-commerce giant's service connects with social network
Facebook Gifts was supposed to be the social network’s entry into the e-commerce game. The thinking was sound: connect credit cards with users’ accounts and get people used to buying products on Facebook. If anything, Gifts was a potential move against Amazon, among other e-commerce players.
But now, perhaps caught up in the holiday spirit, Amazon’s making its own move in the digital gift arena.
On Wednesday Amazon announced its own gift-giving service in partnership with MasterCard that lets users upload their loved ones’ birthdays, anniversaries, etc.
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