You’ve spent countless hours on Facebook and while navigating through your friends’ profiles you occasionally come across somebody with 1,000 or more friends and think to yourself: does this person really know 1,000 people and why do they have so many friends? Whether you like it or not, the number of friends you have on your profile has suddenly become a regular topic of conversation and many users wear it as a badge of honor.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.