Facebook Details Its Efforts to Keep Counterfeit Goods Off Its Platform

Feature limits are imposed to prevent repeat infringers

Facebook said in the Transparency Report for the first half of 2019, released earlier this month, that it removed 462,400 pieces of content from Facebook in response to 62,300 reports about counterfeit goods and 359,000 from Instagram in response to 39,200 reports.

The social network used a Good Questions, Real Answers blog post this week to discuss some of the ways it deals with counterfeit goods on its platform and helps advertisers protect their intellectual property.

Brands that discover content infringing on their rights, including content offering counterfeit goods, can be reported via tools on Facebook and Instagram, where they can indicate whether that content appears on a profile, page, group, ad or listing on ecommerce destination Marketplace.

The social network said content is typically removed within a day or two, and often quicker, adding that further action will be taken in cases of widespread infringement.




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