Facebook Creative Shop and The Mill Brought AR to Art at London’s Tate Britain Museum

8 pieces were transformed using the social network’s Spark AR camera effects platform

Facebook Creative Shop teamed up with design firm The Mill on an augmented-reality-powered exhibit at London art museum Tate Britain.

Eight pieces being displayed at Tate Britain were transformed using Facebook’s Spark AR augmented reality camera effects platform, giving museum-goers more depth, context and background.

Visitors to Tate Britain can use the camera in the Instagram application to scan the museum’s Instagram name tag and activate the experience, after which they will see a welcome message and a map to guide them to all eight AR-enhanced paintings.

Facebook said in a blog post, “Museums are among our most important cultural institutions, preserving art and history, while also forming the backbone of many vibrant urban communities.



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