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Facebook today announced the global launch of its conversion tracking tool to help advertisers measure and optimize their ads leading off-Facebook.
Marketers will be able to use the new tool to generate a unique bit of code to add to any page on their website where they want to measure conversions, for example, checkout pages or registration forms. When marketers choose Optimized CPM bidding, Facebook’s system will show ads to users who are most likely to convert. This is key for e-commerce and other direct response advertisers who use Facebook ads to lead users to third-party sites.